Later this month, at the Frankfurt Motor Show, Lexus will unveil their new compact model to rival the BMW 1 Series and Audi A3. The premium Japanese car maker does not currently have a compact hatch model and is launching its new 'baby Lexus' to take the market head-on. The new model is based on their LF-Ch concept car, and Lexus aim to have the car on sale by 2010.
The new car will be capable of running in full EV mode (electric vehicle), but conventional petrol and diesel engine versions are also expected to be available. Lexus has released a single image of the car, but more details are expected to be revealed soon. The sleek lines and curves of the concept car make it look very futuristic and sporty, but hopefully the car will be practical as well as good-looking.
Lexus, like many car brands, has suffered in recent months, with luxury cars seemingly forgotten in the recession. Even the successful scrappage scheme, launched in May, has not really helped boost sales, as consumers shun luxury models in preference of small super minis. Lexus is hoping to enter the small car market with this new model which will act as an entry-level luxury model, appealing to the empty-nester market who may require a smaller car, or traditional luxury car buyers who are now on fixed incomes. There are around 50 UK dealerships that specialise in Lexus. Dorset, Oxford, Manchester and Newcastle are just some of the locations in the UK.
Lucy Penn is an online marketer and researcher who is currently researching Lexus dealers in Dorset.
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